Made @UofA red stamp logo with black text. Showcase: April 12-18, 2025-2026. Banner for Startup Story w slash Robin Atkinson, Upkept

Startup Story w/ Robin Atkinson, Upkept

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Workshop

Back to Made @UofA Week

Tue, Apr 14, 2026

5 PM – 6:30 PM CDT (GMT-5)

Brewer Family Entrepreneurship Hub, 123 W Mountain St, Fayetteville, AR 72701

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Join us for dinner and an engaging conversation with Robin Atkinson, founder of Upkept.

In this session, she’ll share her experience building a company from the ground up and offering honest insights into the challenges, decisions, and lessons that come with entrepreneurship

Speakers

Robin Atkinson's profile photo

Robin Atkinson

Founder & CEO

Upkept

https://www.linkedin.com/in/robin-wallis-atkinson-61a9947/

Robin Wallis Atkinson is the Founder and CEO of Upkept, a tech-enabled apparel repair platform based in Northwest Arkansas. She brings nine years of experience building repair economy infrastructure through INTERFORM/Rhizome, a nonprofit focused on workforce development and sewing trades training. That work included developing repair programs for brands like Rapha and LIVSN, directing NWA Fashion Week, and building operational expertise in garment repair logistics and quality control.



Prior to her work in the repair economy, Robin spent several years as a contemporary art curator, developing skills in project management, storytelling, and building systems that bridge creative practice with institutional infrastructure.



Robin founded Upkept in April 2025 to transition from nonprofit workforce development to a scalable, for-profit infrastructure model capable of meeting market demand and capturing emerging legislative tailwinds like California's SB 707 extended producer responsibility law.


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